UX Research, strategy & design
ING
Led the UX strategy for a new web-based portal that consolidates multiple outdated systems
Initiated each system onboarding process by gathering user needs through UX research techniques
Implemented and contributed to the new DLS in Figma
Freelance
UX & Visual designer
HEMA
8,4% uplift on conversion by consistent display of discounts per item & order
60% uplift on newsletter sign-ups
Redesigned mobile e-commerce experience
Freelance
Lead UX/UI Designer
Robeco
Guided all clients to a KYC trajectory from service design perspective
Boosted conversion by 23% on funds selection with custom wizard
Conducted (remote) user research and user testing for new B2C portal
Freelance
UX Researcher, Delivery manager
DIKS - via Lightbase
Introduced qualitative (remote) user tests
Achieved 50% higher conversion through new booking initiation
Simplified configuration flow for multiple entities
In company
Product Manager, UX/UI
Bespeak
Rebuild the LXP in about a year
Coached and developed the designers & developers in Agile and way of working
Implemented a new strategy to relaunch the platform in the market
In company
UX/UI Designer Design Systems
Liberty Global
Maintained and upgraded the DLS
Implemented bi-weekly user tests in workflow
Created new concepts for the TV mediabox used by Ziggo, Telenet and Virgin
Freelance
UX Researcher, Delivery manager
HEMA App - via Lightbase
Updated navigation structure and information architecture
Simplified workflow based on user research
Added microanimations to enhance user experience
In company